Successful Email Marketing Campaign for a Services Business in Maryland

Industry

Services Business

Location

South Maryland

Service Provided

Email Marketing

Overview

Our client, a services business based in Maryland, faced challenges in generating online reviews to enhance their reputation and credibility. They had two unengaged email lists: a customer email list with 13,000 contacts and a leads email list with only 1,500 contacts. Both lists had not received any communication in the past 10 months. The client desired immediate results to boost their online reviews and overall brand perception.

24

Google Reviews​

19

Yelp / TrustPilot Reviews​

7.2%

Click Through Rate

86

Total Reviews

The Email Marketing Challenges:

Results:

  1. Immediate Impact: Upon launching the Review Email Sequence to 5,000 contacts, the client received 24 new, unsolicited, and genuine reviews on Google within the first 72 hours.
  2. Multiple Platform Reviews: The campaign also garnered 19 reviews on Yelp and Trustpilot in the same 72-hour period, further amplifying the client’s online reputation.
  3. Continuous Success: The momentum of the results continued, with over a hundred reviews received by the third day, all stemming from just one email.
  4. High Email Engagement: The first email in the sequence achieved an impressive 35% open rate and a 7.21% click-through rate (CTR).
  5. Effective Automation: Implementing email automation, we sent follow-up emails to those who opened the email but did not review, resulting in higher engagement rates.
  6. Additional Follow-Ups: Contacts who had not opened the initial email received separate follow-up emails, ensuring a thorough outreach process.
  7. Substantial Review Collection: By the end of the Review Email Sequence, the client obtained a total of 86 reviews across Google, Yelp, and Trustpilot, significantly enhancing their online reputation and credibility.
24 Google Reviews

New Reviews within 3 days

19 Yelp/ TrustPilot Reviews

New Reviews within 3 days​

7.21%

CTR

86 Reviews

Total Reviews

Strategy and Execution

Conclusion

Our targeted and well-executed email marketing campaign effectively addressed the client's challenges, resulting in an impressive collection of 159 genuine reviews across multiple platforms. The use of email automation and a systematic Review Email Sequence allowed the client to leverage their customer base and obtain valuable feedback that significantly improved their online reputation. The success of this campaign demonstrated the power of email marketing in driving tangible and immediate results for enhancing a business's online presence and credibility.

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